While Kia is enjoying the successful launch of the pro_cee’d GT, following not only its sales performance but also its brand-building capability, it seems like the brand is thinking about to expand this line-up.
[ads id=”0″ style=”float:left;padding:9px;”]In an interview, overseas marketing vice president Soon Nam-Lee told to CarAdvice: “Its sales target is already achieved; we do not expect the volumes like 208 and Golf GTI, however we enjoyed a very wonderful PR (public relations) performance,” said Lee.
“It raises the Kia brand, from being an economical and practical brand to a more dynamic, more young. So we can change our brand image so pro_cee’d GT is a wonderful weapon to raise the brand image.”
The markets were the Kia pro_cee’d GT is available, Kia local subsidiaries like Germany, Australia, UK, are praying for additional GT variants of its cars such as the Rio, but there are no official plans as of yet.