Arriving with a design intended to shake up the minivan segment, the stylish, multipurpose 2015 Sedona followed its debut with a record first-half sales performance and high praise from media and consumers alike.
This trend continues as the Sedona has received the J.D. Power
Automotive Performance, Execution and Layout (APEAL) award in the Minivan segment. This individual model accolade follows on the heels of Kia’s ascension in the 2015 J.D. Power Initial Quality Study (IQS), in which the brand placed second among all nameplates (or “brands”) and received the highest score among non-luxury nameplates. All new for the 2015 model year, the Sedona is setting a blistering sales pace with a 476-percent increase from mid-year reporting in 2014.
“The redesign of Sedona, which completes Kia’s design-led transformation under the direction of chief design officer Peter Schreyer, is an extraordinary success story for the Kia brand,”
said Orth Hedrick, vice president of product planning, Kia Motors America (KMA). “Customers want vehicles they’re proud to drive, and Sedona’s superior combination of a strong, confident design, advanced safety features, and premium amenities, is revolutionizing the minivan segment. Earning top honors in the J.D. Power APEAL study is affirmation from our customers of the new Sedona’s appeal and desirability.”
The J.D. Power APEAL study measures new-vehicle owners’ overall satisfaction with their vehicles in the first 90 days of ownership. The results are divided into 10 categories and weighted accordingly: exterior, interior, storage, audio, seats, heating and ventilation, driving dynamics, powertrain, visibility, and fuel economy.