US Sales of Hyundai Sonata Grow 159%

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When the South Korean automaker launched the 7th generation Hyundai Sonata, the criticism from media and fans were very high. The organic lines of the Sonata YF captured a lot of customers around the world and specially in the U.S. They left aside what originally gave Hyundai’s first brand image, Fluidic Sculpture 1.0.

But after a slow start and first rumours that said Hyundai was preparing a facelift before than expected, the sales of the Sonata LF sedan in the United States were more than doubled from a year earlier to reach a new monthly high in July.

According to Hyundai Motor Co., 22,109 units of the midsize sedan were sold in the U.S. market last month, up 159 percent from the same month last year.

The July figure also marks a 66 percent spike from the previous month. The company attributed the rise to the recent launch of the 2016 Hyundai Sonata Model year. Also the recent launch of the Sonata Hybrid and Plug-in Hybrid models (check our review by clicking here) could help the model continue growing.

Since its launch in the U.S. market in May 2014, the new Sonata LF (check our review of the Sonata 2.4 GDi Limited by clicking here) has sold an average 13,000 units per month.

With the large increase in sales, the car became the fifth most frequently purchased midsize sedan in the U.S. last month.

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  • Mobis21

    7th Generation Sonata sales should be rising as fast the Elantra. The Elantra is a sales success story for Hyundai but the 2015 Sonata should be further ahead in sales. Here is a break down of 2015 sales year-to-date comparing Sonata and Elantra:

    2015 Elantra U.S. Sales Year-to-Date : 150,833

    2015 Sonata U.S. Sales Year-to-Date: 119,738

  • bd

    Part of the reason is that Hyundai had been more aggressive about incentives for the Elantra, particularly in June when they increased incentives on the Elantra but cut back on the Sonata.

    For July, Hyundai increased incentives on the Sonata so that it was more competitive with the Camry and Altima on price.

    That, along with the new hybrid model, helped propel sales for July.