Hyundai Won’t Hike G90 Prices, Will Debut on December 9

genesis brandWe have read at KoreaHerald that Hyundai Motor Co. won’t raise the prices of its first newly released Genesis model, the G90, much just because of the recently announced brand change, a high-ranking company official has said. 

The EQ900 (South Korea’s denomination), the top-of-the-line model of six Genesis models to be developed, will be officially launched Dec. 9 in the domestic market, the vice president-level official said. Its overseas edition, the G90, will be introduced early next year.

“We will not raise the prices of the EQ900 significantly just because of the brand change,” the official told the English edition of Yonhap News Agency on the sidelines of its media preview held Tuesday in Hwaseong, south of Seoul. 

“Granted, there could be a rise in prices due to the upgrade of parts and the application of the latest technologies, but we can say that the prices will not change much compared with the previous Equus model,” he noted. 

Last week, Hyundai Motor launched Genesis as its independent global brand, throwing down the gauntlet to other premium brands, including the 7-series of BMW, the S-class of Mercedes-Benz and Lexus of Toyota.

Six models, including the EQ900, a midsized car, an SUV and a sports coupe, will be developed under the new brand. The current second-generation Genesis model will be renamed the G80.

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