Kia Motors Corporation in Seoul, Korea recently released their global monthly sales of 204,602 units sold. These units consist of passenger cars, commercial vehicles, and recreational vehicles (RVs).
In reviewing January, Kia reported an increase in its domestic market (Korea) by 4.6% (1,703 more units over last year) as well as Europe with a 2.3% (858 more units). On the other hand there were some decreases on other regions of the world. For instance, China’s sales have significantly lessened from last year by 7,639 fewer units sold or 13.2%. Other regions experiencing a slight decline as well are the U.S. market by 0.2% (97 units) and general markets by 6.6% (2,490 units)
Overall, the change in sales could possibly be due to the current season where it would be beneficial to have the Sportage to maneuver over Snow/Ice conditions while maintaining great gas mileage for city and highway. On the other hand this January brings about a new year for college/university students who may need a car that is affordably priced, great on gas, and relatively comfortable in amenities making the perfect vehicle for the student on a budget.