Hyundai & Kia saw their market share and sales volume into the U.S. premium car market rise last year thanks to the popularity of their brand-new models Hyundai Genesis and Kia K900.
The US sales of their mid-sized luxury cars—Genesis, Equus, and K900—totaled 23,878 units last year, up 3.1 percent from a year ago. The Genesis was sold 19,133 units, followed by the Equus with 3,415, and K900 with 1,330.
The combined share of the two Korean car makers in the high-priced car market in the United States, accordingly, rose to 7.2 percent last year from 6.7 percent a year before.
This is meaningful growth, particularly given that the overall sales of the U.S. premium car market fell 3.3 percent to 332,174 units last year. Both Korean auto makers, however, saw their market share in the overall U.S. car market fall by 0.2 percentage point to 7.9 percent in 2014.
In the meantime, Mercedes-Benz kept its No. 1 spot in the U.S. luxury car segment where Hyundai Motor America and Kia Motors America remained unchanged at No. 6.