Type to search

Hyundai Creta, the Global B-segment SUV

Share

hyundai-creta-b-segment-suv

The South Korean brand has today announced the name of its first sub-compact SUV: Hyundai Creta. The global roll-out of this all-new model will start in the second half of 2015 in India.

The name Hyundai Creta name derives primarily from the name for Crete, the largest of the Greek islands.

Situated in the Mediterranean Sea, Crete was the focal point for Greece’s global prowess in trade and culture, in its heyday connecting Europe, Asia and Africa.

Creta will be an influential global model for the Hyundai Motor brand in one of the fastest-growing vehicle segments, helping the company to reach out to many more consumers in new and established international markets.

Consistent with the core concepts underpinning Hyundai Motor’s Modern Premium brand direction – SIMPLE, CREATIVE, CARING – the Hyundai Creta name is simple and easy to remember. Pronunciation of Creta deliberately evokes welcome similarities with the term ‘creative’, and draws on positive associations with the Mediterranean island of Crete, which is famed for combining a relaxed and tranquil environment with a vibrant, energetic approach to outdoor activities.

Tags:
Jose Antonio López

Passionated about Korean cars from Kia & Hyundai. Photographer. I love being in nature, hiking. Tech lover.

  • 1