Hyundai Motor announced today that its global sales of the Kona Iron Man Edition, is set to be released during this month, with a total output of 7,000 units including overseas markets (of which 1,700 units have been reserved for South Korean domestic market).
The Kona Iron Man Edition is the first car developed by Hyundai and Marvel about Iron Man. Hyundai showcased its Kona Iron Man Edition for the first time at the opening ceremony of the 2018 Comic Con in San Diego, California,
The new car will be only available with a single trim and only a 1.6-liter Turbo Gasoline engine matted to a 7-speed DCT transmission could be selected. The exterior color is matte metallic gray inspired by the dark matte gray of the Iron Man original suit, which appeared in the 1963 Marvel Comics series Tales of Suspense. Then, they have applied the exclusive red color of the Iron Man suits who is familiar from the movie to give a point of colour.
A total of 7,000 vehicles will be sold exclusively in North America, Europe and China, including the domestic market. Hyundai has placed 1,700 cars in South Korea to meet the demand of customers and the popularity of the Iron Man series.
A Hyundai Motor official said, “Unlike general car editions, which only made simple design changes such as changing color and applying decal stickers, the Kona Ironman Edition was completed after a long collaboration with Hyundai and Marble designers to bring the identity of Kona and Ironman together.” He said,“I felt like I was with Iron Man at every moment of driving and falling in the car. I tried to deliver high scarcity and value to customers.”