Kia Motors held a conference at its head office in Yangjae-dong, Seoul, on January 22, and said it will raise its production target for Telluride SUV to 100,000 units a year. Telluride, which was released in February last year, has been already sold almost 60,000 units since launch.
Telluride’s popularity is evidenced by its awards. This is because the company achieved triple crowns in the North American market by dominating 2020 North American Car of the Year, Motor Trend S20 of the Year 2020, and Car & Driver 2020 10 Best. In particular, North America’s Car of the Year added meaning in that it was the first award of Kia Motors.
Telluride sold a total of 58,860 vehicles in the US market last year. As the contract volume still remains last year, the company plans to resolve the local inventory problem through the production decision. In addition, the company plans to strengthen its SUV lineup with the release of Seltos and the new Sorento set to debut in February in South Korea.
An official of Kia Motors said, “We will continue to enjoy strong sales of major vehicles such as Telluride, which was selected as Kia’s first car of the year in North America”.