Palisade Calligraphy Trim Reaches US-market

by Jul 14, 2020All News, Hyundai, USA0 comments

Large-41602-2021Palisade

Hyundai today released product details for its 2021 Palisade SUV, including an all-new, premium Calligraphy model that cross the ocean to reach North America. The 2021 Palisade, including the Calligraphy model, begins arriving at Hyundai dealers in July.

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2021 Palisade has also undergone significant content repackaging to give buyers of all trim levels added comfort & convenience while streamlining shopper trim selections. Much of the former Drive Guidance package, including high-demand features such as a 10.25-inch navigation system, Highway Drive Assist, SiriusXM Radio, Blue Link, and Driver Talk (in-car intercom system), was added to the Premium package and above. 

Further, Multiple Device Connection capability, HD radio and Wireless Smartphone Connectivity (for Apple CarPlay and Android Auto) have been added to the SE model and above for vehicles without navigation. This generous repackaging ensures even more Palisade customers can enjoy these popular technologies in their ownership experience.

Even more, LED headlamps are now standard, while sunroof and LED map-interior lights have been added to the SEL model and above. Palisade trailer pre-wiring connectors, an important feature for those Palisade buyers who tow, has been upgraded from a 4-pin connector to an enhanced 7-pin connector design. Finally, a premium melange headliner has been added to the Premium package.

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In Hyundai early buyer studies, nearly half of Palisade buyers had never previously considered Hyundai, a clear indication of growing market consideration of the brand. Moreover, more than 60 percent of Palisade buyers represent conquest sales, such as when the vehicle traded-in is from a competitive brand. Impressively, 77 percent of Palisade owners indicated strongly improved perceptions of Hyundai from their ownership experience. Finally, 98 percent of Palisade buyers confirmed they were likely to recommend a Hyundai purchase in the future to friends and families.

2021 PALISADE CALLIGRAPHY
Adds to Palisade Limited trim:

Mechanical

  • HTRAC AWD with AWD Lock
  • Downhill Brake Control
  • Snow Mode

Exterior

  • Calligraphy-exclusive 20-inch alloy wheels
  • HTRAC badging
  • Calligraphy-exclusive front grille fascia
  • Premium side door garnish
  • Premium rear-accent lighting signature
  • Ultra-wide LED center high-mount stoplight (CHMSL)
  • Puddle lamps

Interior

  • Quilted-leather door panels
  • Microfiber-suede headliner
  • Premium cargo sill protection plate
  • Perforated-leather steering wheel

Written by Jose Antonio López

Passionated about Korean cars from Hyundai, Kia & Genesis. Photographer. I love being in nature, hiking. Tech lover.

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