New Kia Logo Added Aftermarket

by Jul 16, 2020All News, Kia7 comments


The last month we received the first interior picture of the 3rd Gen Kia K7 and we have discovered the new Kia logo applied to the steering wheel. Now and thanks to our colleagues at AutoPost, we can share a Kia Sorento owner who have decided to change the current Kia logo to an aftermarket version of the new one. What do you think?

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What we know so far?

We received these images but we noticed something interesting. When we flipped the picture you can see something different aside of the new steering wheel, is the new Kia Logo design applied for the first time on the third generation K7 (also known as Cadenza). After we have seen some patents of new logo a few months ago, we were waiting for a confirmation on which car the new logo will be applied. Now after seeing this pic, looks like the new K7 set to debut sometime in 2021 will be the first to premiere it.

Designed in red and black flavors, the application for the stylized KIA avatar was made back at home with the Korea Intellectual Property Rights Information Service (KIPRIS). The fields for the registration date and application publish date are both empty, which means Kia has yet to receive the stamp of approval from the local authorities, but that’s likely only a matter of time. Digging deeper into the search results provided by KIPRIS reveals Kia actually initially applied for these two logos on July 19.

It’s too soon to say whether the fresh logo will be adopted by all cars as reports are suggesting Kia might use it only for its hybrids and EVs initially. Regardless, it’s refreshing to know a new logo could finally be on its way seeing as how the current badge with its rather bland design has been in use for as long as we can remember.

new kia logo kia k7 gl3

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Genesis already unveiled the new 2D emblem. It is characterized by changing from 3D with emphasis on volume to 2D with emphasis on plane. The unification of each brand’s emblem with a simple and clear new design is part of the strategy to respond to future car design by digitizing and electrifying cars.

The emblem that many brands are currently using is in the form of engraved in 3D. The 3D emblem is difficult to properly implement a logo on a display screen that is getting larger in size. From the perspective of the viewer, both visibility and intuition are less than 2D. The 2D emblem is a simple reconstruction of the faces and lines that make up the shape, so you can recognize the logo at a glance from a distance.

As a final note, it’s worth mentioning the Stinger sold in South Korea eschews the traditional corporate logo for an “E,” while the Mohave SUV has its own badge.

Genesis new 2D logo

What do you think?

Written by Jose Antonio López

Passionated about Korean cars from Hyundai, Kia & Genesis. Photographer. I love being in nature, hiking. Tech lover.


  1. Paul McMahon

    The current Kia logo is so dorky and boring. It’s one of the main reasons I won’t buy a Kia. I don’t want that ugly badge staring back at me from the wheel. This new logo is a big improvement, not great, bit bland and expected but far better than the current logo. Looks better as a metal badge than a flat design though.

  2. Marc M.

    Does KIA stand for Killed In Action? Judging from the new logo, it might as well. I don’t get the obsession with flat logos, they’ve been done to death by everyone, especially online. I’ll stick to my 2018 Santa Fe Sport for now, hehe.

    • Juliette f.g

      Lolll that’s a good one.

  3. Intergalactic_wolf

    I really hate this logo.

  4. BTS

    Very Good Logo

  5. invidinvasion

    That looks TERRIBLE! A billion possibilities to pick from and THIS is what they went with? Talentless HACK whomever designed that! I might have to rethink my next car. It’s NOT going to have that disaster of a logo on it!

    • Mike

      Jeez, inject a little more overkill into your perspective why don’t ya…


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