Coinciding with the openning of Hyundai’s new MotorStudio in Busan, the South Korean carmaker have reinterpretated its first car, the PONY applying a restomod, which is currently very fashionable among car manufacturers.
Manufactured in 1975, the Pony heralded the beginning of the Korean automotive industry. The concept of timeless value has always been at the core of both exterior and interior design throughout the brand history since the first Pony.
The 1974 Pony Coupe concept car, designed by Giorgetto Giugiaro, represents the first step of automobile design in Korea. Heritage Series – PONY reinterprets the spirit of the concept by protecting the original image in the EV exterior and applying human-centered future design to the interior space.
The cluster of Heritage Series – PONY is a combination of the classic feel and craftsmanship of the glass elements and modernity of LEDs. The door design of the 1975 Pony is reinterpreted into a very modern design by using premium materials and mood lighting while keeping original’s classic beauty.
The Last Mile Mobility in the trunk represents Hyundai’s quest for smart mobility solutions – human-centered design.The front headlights are a homage to the pixel and the 8bit graphics of the 1970s and 80s. The “Pixel Roadtrip” is directly inspired by this design, concentrating and playing with the reduced momentum of the black-and-white pixel animation on its pure surface, and using it as a light source guiding us through that journey.
Ever-changing patterns of colored pixel combinations with variable properties such as scale and movement create a graphical stage for the Heritage Series–PONY, a true hero of its era.