Genesis Motor Europe has confirmed it will attend Goodwood Festival of Speed this summer as an official partner at the historic and world-renowned automotive event.
Taking place from July 8 – 11 this year, the British festival has been revealed as the first location for the Korean brand as itshows full product range for Europe.
As well as a global product unveil on the stand, the brand will take part in the famous hill climb showcasing its full vehicle line-up – including the recently launched G80 saloon and GV80 SUV, the G70 saloon and GV70 SUV, all of which will be on sale across Europe this year.
As part of its first ever appearance at the show, show goers will be able to discover the full Genesis range on the manufacturer’s stand with the Genesis Mobile Lounge. But as we said before, this world-renowned automotive event deserves the showcase of a halo car. So we expect that Genesis also brings the “X” Concept and drive throught the famous historic circuit venue.
Dominique Boesch, Managing Director for Genesis Motor Europe, commented: “We are delighted to be an official partner at Goodwood Festival of Speed this year. The festival is recognized all over the world for its pedigree, so to be a partner is a huge honour for us.
“There’s really no better setting for us to debut our full product line-up for Europe, and we may have an additional surprise to announce as we get closer to the event. We cannot wait to show Festival of Speed visitors all we have planned for Europe – 2021 is shaping up to be an incredibly exciting year for Genesis.”
On 4 May, Genesis officially announced its plans for the European market – the home of the premium luxury – as part of an online press conference. The brand will commence European sales later this year, starting with Germany, the UK and Switzerland.
Orders for the G80 saloon, and its GV80 SUV, will open in summer, with the G70 sports saloon and GV70 SUV following soon after. Genesis will also bring three electric cars to Europe within the year, including the electrified G80 which was revealed at the Shanghai motor show in April.