Will these new features and changes be enough to attract customers?
The Veloster handily outsold its only true competitor in the US market, the Scion tC, at about 30,000 units a year compared to less than 20,000 tCs sold. Now that Scion is dead and the tC along with it, the Veloster doesn’t have any direct competitors in the US (the closest being the new Honda Civic Coupe, which is not a hatchback). Other markets didn’t fare as well for the Veloster; for example, it’s no longer sold in Europe despite the popularity of hatches because it never successfully attracted VW Scirocco and Citroen DS3 customers in Europe.
We’ve also found out that the car will feature an Independent Rear Suspension (IRS), which is something that current Veloster owners have been asking for since the current Veloster came out. This should help it gain a little more credibility in the automotive community.
The car will be available in base configuration with a 2.0-liter Gas Direct Inject (GDI) engine or a quicker 1.6-liter turbocharged four cylinder for Turbo customers. Power numbers aren’t yet available, but we predict a slight bump for the base model over the current 1.6L base engine.
The 2019 Hyundai Veloster will also offer a Heads Up Display (HUD), suggesting that Hyundai will likely target the car towards the tech crowd.
So can Hyundai continue selling volume in the US market and potentially gain ground in other receptive markets like Australia with the next-generation Veloster? It will likely depend on how enticing the overall package is.