Genesis plans to have its own network of dealers and a extended line-up of vehicles for them to sell as it seeks to take a piece of the cake of the luxury market, as soon as 2022.
By then, the already separated Genesis brand need to have three crossovers to balance a product menu that has been carried by sedans that are highly rated but have struggled to build sales momentum in a truck-dominated market.
Genesis unveiled the GV80 concept as a fuel cell vehicle at the 2017 New York Auto Show. It’s slated to be the first crossover added to the brand’s SUV lineup.
Global brand chief Manfred Fitzgerald told Automotive News in March that the three-row crossover could come at the end of 2019 or early 2020. Fuel cell or plug-in hybrid versions could be in store.
A second Genesis planned crossover is expected to ride on the same RWD/AWD platform as the G70 sedan and use a 2.0-liter four-cylinder turbo and an optional 3.3-liter twin-turbo.
Hybrid or plug-in hybrid versions are possible. A GV70 crossover would quickly follow the larger GV80. If the GV80 arrives on schedule in the late-2019, early-2020 time frame, the GV70 could come a couple of months later.
The third SUV was included in a product scheduled that Hyundai showed to media reporters last year in South Korea and it could join the line-up in 2021.