During Hyundai Motor Group New Year’s Opening Ceremony, we noticed (thanks for the tip glzonyoursix) that Mr. Eui Sun Chung showed a mysterious picture after talking about that the first Genesis brand SUV model ‘GV80’ will be launched at the end of this year.
A picture of three mysterious Genesis SUVs were unveiled at the 2019 Hyundai Motor Group opening ceremony held at the Yangjae-dong building in Seoul, South Korea. Genesis was initially known to have two SUV lineups, the GV80 and a smaller one, the GV70.
The image was sent out during the announcement of the New Year’s Day by Hyundai Group Vice President of Hyundai Motors Group. He said, “Genesis will accelerate overseas expansion in China and Europe, and will aggressively expand its line-up including the first SUV model launched this year to strengthen global brand power.”
The three SUVs shown in the images taken by the reporter reveal the shape of the four eyes of the Genesis, the ‘quad lamp’ and the ‘crest grille’ inspired by the pattern of the family.
The shape of the bonnet, the roof, and the side mirrors, as well as the size of the body are different. The model’s bonnet at the left end emphasizes smoothness while the model at the right end has a clear bend and string.
This can be interpreted as a result of Genesis’s design philosophy, “Athletic Elegance.” “If the G80 has a 50:50 ratio of elegance and dynamics, the G70 has 70% dynamic and 30% elegance,” said Lee Sang-yeop, who is responsible of Genesis styling.
As Genesis plans to introduce the GV80 this year followed by the GV70, another model on the left-hand side can not be ruled out as Genesis’s flagship SUV, the so-called ‘GV90’.