Genesis has officially launched a comprehensive, large-scale exhibition dedicated to its ultra-large electrified SUV, the GV90. Following strong customer interest, the special showcase at Genesis Suji allows visitors to explore the flagship model’s design language, innovative electrification platform, and customizable aesthetic options up close.
The exhibition is open daily from 9:00 AM to 9:00 PM (closed on the first Monday of every month) and runs through Sunday, November 8.
The Genesis GV90: Redefining the Ultra-Large Luxury EV
As the flagship electrified SUV in the Genesis lineup, the GV90 combines cutting-edge engineering with the brand’s distinct design philosophy and traditional customer-centric hospitality (Son-nim).
Notable design and safety innovations featured in the GV90 include:
Moon Jar-Inspired Styling: An understated, elegant exterior silhouette inspired by the gentle curves and minimalist beauty of traditional Korean white porcelain moon jars.
Neorun Arch Gate: The world’s first independent retractable hidden B-pillar coach doors, creating an open, pillarless entry that maximizes interior access.
World-First Roof Airbag: Advanced occupant-protection technology tailored specifically to the structural demands of a luxury coach-door layout.
Can’t Attend in Person? Watch Our In-Depth Walkthrough
If you are unable to visit Genesis Suji in South Korea to experience the exhibition firsthand, don't worry—you can explore every angle of the flagship SUV through our full video walkthrough.
Watch our detailed video below to see the GV90 in real-world lighting, explore the pillarless coach-door mechanism in action, and take a closer look at the vehicle's craftsmanship and bespoke materials:
Genesis GV90 Full Walkthrough & First Look
16 Nature-Inspired Exterior Colors and Bespoke Interiors
To showcase the wide design spectrum of the GV90, the exhibition presents 16 exterior colors alongside five interior color themes for both the standard GV90 and the GV90 Neorun.
The exterior palette focuses on capturing "fleeting colors"—dynamic hues inspired by the interaction of natural light, the passage of time, and the environment.
Glossy Finishes (13 Options)
Signature Shades: Seychelles Beige (sunlight, ocean waves, and sand), Baena Green (morning light through an olive grove), Sonoran Navy
Refined Neutrals & Chromatics: Taupo Gray, Jaipur Rose, Bella Burgundy, Como Blue, Uyuni White, Seville Silver, Makalu Gray, Beek Black, Capri Blue, and Cardiff Green
Matte Finishes (3 Options)
Monash Silver, Matterhorn White, and Makalu Gray Matte
Curated Multi-Floor Exhibition Layout at Genesis Suji
The Genesis Suji space is arranged by color theme across multiple floors, allowing visitors to easily compare materials, exterior finishes, and interior treatments:
1st Floor: The flagship highlight—the limited-edition GV90 Neorun First Edition, finished in an exclusive Beek Black and Sonoran Navy two-tone exterior.
2nd Floor: Deep ocean and sky tones, highlighting blue-spectrum vehicles such as Como Blue and Sonoran Navy.
3rd Floor: Earth and forest aesthetics, showcasing gray and green palettes including Makalu Gray and Cardiff Green.
4th Floor: Crisp, architectural minimalism centered on neutral shades such as Uyuni White and Monash Silver.
Visitor Details
Location: Genesis Suji
Exhibition Period: Open through Sunday, November 8
Operating Hours: 9:00 AM – 9:00 PM daily
Regular Closures: Closed on the first Monday of every month
Featured Display: Full lineup of GV90 configurations and the GV90 Neorun First Edition
Whether experienced on the gallery floor at Genesis Suji or through our detailed video coverage, the GV90 exhibition offers a complete look into Genesis's boldest vision for electric luxury to date.
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