The brand’s first SUV, the Genesis GV80, is gaining explosive popularity in the North American market. Genesis announced the GV80 during halftime of SuperBowl LIV held on February 2nd, but showcased to the North American media on an event on January 28th. Now Hyundai’s luxury brand announced that has almost 10,000 pre-orders for its first-ever SUV.
Genesis CEO Mark Del Rosso, expressed his expectations in a recent interview with RoadShow that “demand could outpace supply.” In addition, both the GV80 and G80 are expected to go on sale this summer, saying it will be “perfect in stock” and that there will be no inventory problems caused by Coronavirus
So, what is the secret of GV80’s popularity in the North American market with 10,000 advance reservations? Del Rosso said, “The popularity of the GV80 must have come from a design that opens its mouth.” It boasts a striking design to compete with luxury SUVs, including the BMW X5 and Audi Q7. The foreign road show also said, “Luc Donckerwolke left Hyundai Motor Group, but the design will remain in the company.”
In addition, Roadshow cited the reason for its popularity, “GV80 not only looks very good on the outside and inside, but is also cheaper than major competitors such as the BMW X5, Cadillac XT6, and Lincoln Aviator.” In North America, all three models above are more than $ 50,000 (KRW 61 million), but the GV80 can be purchased for $48,900 (KRW 60 million).
Not only is it cheap, it comes standard with rear-wheel drive, a 304-horsepower 2.5-liter turbocharger direct injection engine, and a standard 14.5-inch infotainment screen. The top trim Prestige with the full-option 3.5-liter 380 hp AWD starts at $71,950 and is reasonably priced compared to competitors with similar specifications.
On the other hand, Roadshow also said positively that Genesis was launching a concierge program in a timely manner when it was not easy to purchase a car with Coronavirus. The program makes the purchasing and delivery process very easy with a variety of personalized services. Customers can get answers to all questions about vehicle, trim, price and warranty information, and deliver personal home test drives without stepping into the dealer’s showroom.
The Genesis GV80 and G80 are expected to hit the North American market this summer.