Genesis Opens GV90 Exhibition: First Real-World Look at the Production Neolun Concept

Genesis has officially opened the doors to its highly anticipated GV90 Special Exhibition at Genesis Suji, giving the public an exclusive, up-close look at the brand’s all-new flagship electric SUV ahead of its showroom release.

Running from September 11 through September 27 (open daily from 9:00 AM to 9:00 PM; closed on Chuseok), the multi-floor showcase transforms Genesis Suji into a luxury mobility gallery. Visitors can explore the production GV90, the bespoke GV90 Neolun, and the ultra-exclusive GV90 Neolun First Edition.

First revealed globally in San Francisco following the acclaimed 2024 Neolun Concept, the GV90 represents the pinnacle of Genesis design, advanced electrification engineering, and traditional Korean hospitality (Son-nim).

Key Highlights of the All-New Genesis GV90

• Moon Jar-Inspired Styling: Organic curves, minimalist surfacing, and Genesis's signature Two-Line architecture evolved via Wing Face MLA (Micro Lens Array) headlamps.

• Neolun Arch Gate: The world’s first independently opening, pillarless coach door system utilizing dual-motion hinges.

• Bespoke eMP Platform: A dedicated flagship electric architecture delivering enhanced structural rigidity, range, and ride refinement.

• Next-Gen Tech Suite: World-first roof airbags, motorized pop-up OLED cinematic display, and the new Pleos Connect infotainment platform.

• Sensory Luxury: Bang & Olufsen Premier 3D Sound System paired with Dolby Atmos in an ultra-quiet acoustic cabin.

Floor-by-Floor Tour: What to Experience at Genesis Suji

1st Floor: The Ultra-Exclusive GV90 Neolun First Edition

Taking center stage on the ground level is the GV90 Neolun First Edition, the most luxurious limited-production expression of the GV90 lineup.

Designed specifically for VIP clientele, the vehicle commands attention with:

• Two-Tone Exterior: A bespoke blend of deep Vik Black and radiant Sonoran Navy.

• Forged 24-Inch Wheels: Intricate diamond-cut dish-type forged wheels featuring body-color accent highlights.

• First Edition Cabin: Finished in an opulent Majestic Purple and Regal Navy palette, accented with exclusive First Edition hallmarks across the door sills, headrests, and the rotating Crystal Sphere controller.

2nd Floor: Design Philosophy, Sustainable Craftsmanship, and Tech

The second level takes visitors behind the scenes of Genesis’s engineering and styling studios:

• Korean Moon Jar Aesthetics: Displays break down how traditional Korean porcelain—celebrated for unpretentious beauty and subtle curvature—guided the exterior contours of the SUV.

• Tactile Material Selection: Guests can interact with authentic wood veneers, fine Nappa leathers, and jewel-faceted controls that furnish the interior.

• Flagship eMP Electrification Platform: Visual engineering models showcase the structural innovations underpinning the vehicle, including the world’s first roof-mounted airbag system.

3rd Floor: The Engineering Marvel of the "Neolun Arch Gate"

On the third floor, Genesis showcases the engineering triumph that defined the Neolun concept: the Neolun Arch Gate.

Unlike traditional coach doors that require a fixed central pillar or a rigid opening sequence, the GV90 features the world’s first independently opening B-pillarless coach doors.

How the Dual-Motion Hinge Works:

1. When unlatched, the rear door shifts laterally outward from the body.

2. It then pivots smoothly backward on an articulated axis.

3. Because of this clearance path, either the front or rear door can be opened or closed in any order, entirely independent of the other.

Removing the B-pillar creates an unobstructed, wide-open entry portal that redefines effortless ingress and egress. An on-site technical documentary and exposed frame chassis demonstrate how Genesis engineers satisfied the world's most stringent side-impact and roof-crush standards without a traditional center pillar.

The third floor also houses a tactile CMF (Color, Material, Finish) curation lounge, highlighting the brand’s VIP bespoke options.

4th Floor: The GV90 Relaxation Lounge & Brand Collection

To conclude the tour, visitors can unwind in the curated GV90 Lounge on the top floor. The space presents items from the Genesis Lifestyle Collection—including leather goods, travel accessories, and design pieces that express the understated elegance of the marque.

Exhibition & Visitor Details

• Event: Genesis GV90 Special Exhibition

• Dates: September 11 – September 27

• Hours: Daily 9:00 AM – 9:00 PM (Closed on Chuseok Day)

• Venue: Genesis Suji (Yongin-si, Gyeonggi-do, South Korea)

• Vehicles on Display: 1x GV90 Neolun First Edition, 3x GV90 Neolun, 3x Standard GV90

• Admission: Open to the public / Special client reservations available