Kia Telluride Demand Causes Up to $18,000 Markup

by May 12, 2021All News, Kia, Slider, USA1 comment

Kia Telluride

Our colleagues at noticed that some of Kia’s US dealerships are requesting more than the existing MSRP of Kia Telluride, from $15,000 to $18,000 over the original price.

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Kia’s US subsidiary sold a total of 75,129 Telluride’s units during last year. The 2021 Telluride’s SX is a four-wheel drive model and costs $44,390. If you add all the options the price will rise to $52,980. Then you should add the markup money, so the price can rise to a level that allow you to access to other SUVs from premium brands, like the Genesis GV80, Mercedes GLE or Audi Q7, models that can be purchased for $60,000.

According to the picture taken by a Reddit user and due to the limited availability and popularity of the Telluride, the dealer won’t let buyers in for a test drive unless they accept a $15,000-$18,000 markup.

Meanwhile, Telluride was selected last year in the North American SUV of the Year category. It surpassed Hyundai’s Palisade and Lincoln Aviator to become the North American Car of the Year, and Telluride was the first to win the Kia North American Car of the Year. Kia’s US subsidiary sold a total of 586,105 units last year, of which Telluride accounted for 75,129 units.

For those who can’t make out the image, the message inside the window reads: “CONGRATULATIONS! You have located the most sought after vehicle in the world. The 2021 Kia Telluride, this is the highest rated Mid SUV on the market. But you already know that. that’s why you’re here today. Due to the extremely limited availability and the popularity the Telluride sells for a market adjusted price of between $15,000 to $18,000 over the original MSRP.

“We cannot order you one, nor can we dealer trade for one. The colors and options that we currently have in stock are what are available for you to purchase today. If what we have in stock is something that you can see yourself owning at our market adjusted price, then we would be happy to take you on a test drive. If the foretasted conditions are not agreeable, then we appreciate you stopping buy however we are not going to be offering a test drive at this time. We encourage you to keep an eye on [redacted] for updated inventory.”

Written by Jose Antonio Lopez

Passionated about Korean cars from Hyundai, Kia & Genesis. Photographer. I love being in nature, hiking. Tech lover.

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