Luc Donckerlwolke Talks About How Genesis Magma Will Redefine High-Performance Luxury
When Luke Donckerwolke, Chief Creative Officer and President of Genesis, speaks about the brand’s Magma high-performance program, his eyes reflect unrestrained passion. Magma isn’t a mere sub-brand—it’s a philosophy and bold vision that encapsulates the brand’s next...
US Patent Reveals Genesis GV90 Coach Door to Feature Pillarless System and Advanced Sealing Structure
New developments continue to emerge around the highly anticipated Genesis GV90, and the latest information adds another layer of sophistication to the luxury SUV’s design. Genesis has filed a new U.S. patent that reveals a cutting-edge vehicle door sealing structure,...
Genesis Launches 2026 GV70 in Korea — Enhanced Comfort, Customization, and NVH Refinement
Genesis, Hyundai Motor Group’s luxury brand, has officially launched the 2026 GV70 in Korea on October 20. The updated luxury midsize SUV offers enhanced NVH (Noise, Vibration, and Harshness) performance, restructured option packages, and refined design updates...
Genesis GT90 (X Gran Coupe): The Korean Luxury Gran Turismo Arriving in 2026
Genesis is preparing to redefine the gran turismo segment with the upcoming Genesis GT90, the production version of the X Gran Coupe. Based on the flagship G90 luxury sedan platform, this all-new two-door grand tourer has been green-lighted by Genesis and is expected...