Hyundai Motor Company has taken electric vehicle (EV) design to a whole new level with the unveiling of the INSTEROID—a bold, fun-loving interpretation of its highly successful INSTER sub-compact EV. Designed to spark joy and deepen the emotional connection with the Hyundai brand, this eye-catching concept car exudes confidence, style, and an unmistakable futuristic edge.
A Name That Speaks Volumes
The name ‘INSTEROID’ cleverly fuses ‘INSTER’ and ‘STEROID,’ perfectly encapsulating the show car’s funky, youthful, and muscular nature. Built upon the strong foundation of the INSTER production model, the INSTEROID takes an exciting leap into the realm of uninhibited creativity. Since its global debut in June 2024, the INSTER has seen tremendous success in Europe and Korea, and now, its souped-up sibling is set to capture imaginations worldwide.
Elevating the EV Experience
The INSTEROID isn’t just about good looks—it’s about delivering an unparalleled emotional experience in electric mobility. Every detail of the car has been meticulously designed to enhance its playful, dynamic character. From the uniquely crafted control buttons to the instrument cluster, rear spoiler, and even the brake system, each element has been fine-tuned to elevate the thrill of driving an EV.
A Racing-Inspired, Digital Aesthetic
Teaser images of the INSTEROID highlight its aggressive, racing-game-inspired styling. Distinctive wheel arch air vents, massive 21-inch wheels, a prominent rear spoiler, and an aerodynamic diffuser set the tone for this electrifying concept. Signature Pixel LEDs further enhance its futuristic appeal, blurring the lines between virtual and real-world automotive innovation.
A ‘Glitch’ in the Automotive Matrix
As a one-of-a-kind concept, the INSTEROID embodies Hyundai’s forward-thinking approach to automotive design. It seamlessly blends the adrenaline-fueled aesthetics of video games with cutting-edge engineering, resulting in a car that looks like it has leaped straight from a digital speedway. This high-energy fusion of imagination and technology marks a thrilling new chapter in Hyundai’s design evolution.
Public Debut in April 2025
Excitement is building as Hyundai Motor Company prepares to unveil the INSTEROID to the public in early April 2025. With its innovative design and spirited personality, this concept car is set to redefine expectations and push the boundaries of what an EV can be.
