Hyundai Motor Company has announced the launch of the updated 2025 Grandeur, a flagship luxury sedan for the South Korean market. The new model is set to hit the market on June 5th, with sales commencing immediately.
The 2025 Grandeur comes equipped with the latest intelligent safety feature, the Lane Following Assist (LFA) 2, as a standard across all trims. This advanced system expands the operating range of the front camera and enhances steering control, significantly improving the lane-keeping performance compared to its predecessor.
Key Features and Innovations
A notable addition is the new Black Exterior Package, exclusive to the Calligraphy trim, allowing customers to choose elements like a black grille and black emblem. This update also includes the popular Steering Wheel Grip Detection feature as a standard across all trims, reflecting customer feedback and enhancing the vehicle’s market competitiveness.
Additionally, the range of over-the-air (OTA) software updates has been extended to include the climate control unit, ensuring the vehicle remains up-to-date with the latest features. Other enhancements for safety and convenience include a column-type gear shift vibration warning system and the installation of an interior fire extinguisher.
Pricing and Variants
The 2025 Grandeur offers a variety of new standard features, such as:
• Lane Following Assist 2
• Steering Wheel Grip Detection System
• Trunk Lid Lighting
• Rear Seat Belt Lighting
• Interior Fire Extinguisher
• Electronic Gear Column Vibration Warning
Despite these upgrades, the starting price increase is kept minimal at 250,000 KRW. Particularly for the Calligraphy trim, the addition of a head-up display valued at 990,000 KRW and newly patterned Nappa leather seats comes with a price increase of just 830,000 KRW, effectively lowering the overall cost.
Gasoline Models:
• Premium 2.5: 37.68 million KRW ($27,431)
• Exclusive 2.5: 42.58 million KRW ($30,988)
• Calligraphy 2.5: 47.21 million KRW ($34,368)
• Premium 3.5: 40.15 million KRW ($29,299)
• Exclusive 3.5: 45.05 million KRW ($32,796)
• Calligraphy 3.5: 49.68 million KRW ($36,167)
Hybrid Models (including tax benefits):
• Premium: 42.91 million KRW ($31,238)
• Exclusive: 47.81 million KRW ($34,805)
• Calligraphy: 52.44 million KRW ($38,176)
Special Launch Event
To celebrate the launch, Hyundai is offering a special ‘Body Care Free Subscription Event’ for customers who contract the new Grandeur within June and take delivery by September. This event provides free repair and replacement for exterior damages within the first year or 20,000 km, with specific coverage limits for different parts of the vehicle.
Commitment to Excellence
A Hyundai Motor Company representative stated, “The 2025 Grandeur has been designed with improved specifications based on customer feedback. Leveraging nearly 40 years of accumulated expertise and technology of the Grandeur brand, we will continue to meet high market expectations.”
Grandeur’s Market Performance
The Grandeur remains a strong contender in the domestic passenger car market, with 113,047 units sold last year, securing its place as a best-selling car and maintaining its steady popularity.
With these enhancements, the 2025 Grandeur is poised to set new standards in luxury and performance, solidifying Hyundai’s reputation for innovation and customer satisfaction in the automotive industry.
