For decades, the hierarchy within the South Korean automotive industry was undisputed. When Hyundai Motor Company acquired Kia (formerly Kyungsung Precision Industry) in 1998, crit
Hyundai Motor has officially launched The New STARIA Limousine in Korea, the crown jewel of its MPV lineup. Positioned as the ultimate VIP transport, this flagship model is now ava
Based on the recently announced Early Pass (Pre-Notification) Event, the timing of the registration window strongly suggests that the official All-New Grandeur facelift reveal will
Hyundai Motor Company officially released the 2027 Kona in South Korea today. This latest iteration of the representative small SUV focuses on simultaneously boosting product compe
Following the excitement of the Hyundai x Pokémon collaboration, the automaker has officially announced a massive expansion of its ccNC (connected Car Navigation Cockpit) display t
Genesis has officially begun sales of the 2027 GV60 and 2027 GV70 Electrified models as of Thursday, the 19th. These annual updates focus on strengthening customer convenience, saf
Hyundai Motor has officially announced the release of the Casper Electric Lounge (also known as Inster Electric in many overseas markets), a new top-tier trim designed to offer a s
Industry insiders are reporting that the Hyundai Palisade is expected to skip the 2026 model year domestically, moving directly to a 2027 Palisade model year, that will finally add
Kia has officially opened pre-orders for “The New Niro,” a significantly upgraded version of its flagship eco-friendly SUV. Four years after the launch of the second-generation mod
Hyundai Motor Company has officially launched the 2027 IONIQ 9, the latest annual update to its flagship all-electric large SUV. Starting sales on Thursday, March 5, 2026, the new
Kia has officially announced the opening of the Kia Siheung Flagship Store, a massive one-stop complex designed to redefine the customer journey. Located at 20 Siheung-daero 51-gil
The long-standing rivalry between Korea’s favorite “twin” SUVs has taken a dramatic turn. While the Kia Sorento solidified its place as the No. 1 best-selling vehicle in South Kore
Kia has officially kicked off sales for its updated electric vehicle lineup in South Korea. The 2026 EV3, 2026 EV4, and 2026 EV9 arrive with significant upgrades to safety, conveni
Kia has officially unveiled the full specifications and pricing of the all-new Kia Seltos and Seltos Hybrid for the South Korean local market. Since the launch of its first-generat
Hyundai and Kia is escalating its response to intensifying competition in South Korea’s electric vehicle market. With Tesla preparing to introduce a lower-priced Model 3 Standard a
Genesis has officially unveiled the 2026 G70 and G70 Shooting Brake in its home market, confirming the continuation of the brand’s compact luxury sports sedan for another model yea
Genesis will launch its ultra-luxury One of One bespoke car program in Korea in 2026, according to a report from MK Newspaper, starting with the G90 and expanding to the GV90 elect
Genesis, the premium brand of Hyundai Motor Company, is facing a noticeable slowdown in domestic sales, raising concerns about its short-term growth momentum and long-term brand st
Hyundai Motor Company has officially unveiled the New STARIA in Korea, a significantly upgraded version of its flagship MPV, reinforcing its position in the Korean and global multi
Kia’s Sorento has secured another month of sales dominance in the Korean SUV market, extending its lead over the Hyundai Santa Fe and reinforcing its position as one of the country
