The Genesis brand will make the US-spec GV80 debut at the Super Bowl, the NFL championship match that kicks off on February 3. To be launched during Summer.
Yong-Woo Lee, vice president of the Genesis division, announced the plan at the GV80 launch event held in KINTEX, Ilsan on the 15th. “We have secured more than 350 Genesis dealerships in the US market last year,” Lee said. “We plan to introduce the GV80 for next month’s Super Bowl. A full-scale new car launch will take place around summer. ”
Genesis plans to expand the product lineup to six over the next year and six months. Following the G70, G80, G90 and GV80, we will add the new GV70 this year and next year’s electric vehicles. In particular, the company plans to expand its scope to global markets such as China and Europe.