Hyundai Motor Group’s luxury car brand Genesis surpassed 700,000 units in global cumulative sales since launched as a separate luxury brand back in 2015.
Genesis has produced a total of 699,751 units (511,204 domestic and 188,547 overseas) since the launch of the brand in November 2015 until April 2022. In addition, during May Genesis sold a total of 12,234 units in South Korea, so a total of 711,985 units were sold, not counting overseas sales during the same month.
Considering this pace, Genesis could exceed 1 million units by the middle of next year. Looking at the performance by vehicle type, the best selling was the G80 with a total sales of 314,448 units. Another sedan, the G70 and G90, also recorded cumulative sales of 104,338 units and 102,775 units, respectively.
The cumulative sales of sports utility vehicles (SUVs), the GV70 and GV80, also stood at 79,246 and 107,353 units, respectively, having in mind that these SUVs were launched 2 years and less than 1 year ago respectively.
Genesis, which sold 530 units in 2015, during their first year after its launch as a separate brand, surpassed 100,000 and 200,000 units in global annual sales in 2020 and 2021 respectively.
Genesis is now working on customized services to strengthen its position as a luxury brand as well as advanced technologies such as Autonomous Level 3. As we said a few days ago, the new bespoke vehicle service, to be called “One of One” will allow customers to have its own proper Genesis model to their tastes.