KIA Sorento Best Selling Vehicle, Santa Fe Still Behind

by Feb 2, 2024All News, Hyundai, Kia, Slider, South Korea0 comments

kia sorento sales south korea

Kia Sorento has become the best-selling SUV for the fifth consecutive month with 9,284 units, beating Hyundai Santa Fe, with 8,016 units and surprisingly the KIA Carnival with a total of 7,049 units sold. Hyundai’s 5th generation Santa Fe completed its fourth full month of sales with its full line-up and its still fighting for the top position in the South Korean market against the Kia Sorento.

Hyundai Motor launched the 5th generation model Santa Fe in August and started selling it only with a gasoline engine. In the first two months when the new Santa Fe sales began, the hybrid model was not available, making it difficult to enjoy the full new car effect.

Back in October, deliveries of the Hybrid model started and sales have jumped significantly. While initially recorded 550 units in August and 4329 units in September, began to enjoy the effect of new car, selling 7946 units in October thanks to the added Hybrid powertrain. Again in November, the Santa Fe reached 8,780 units sold (the best month so far). During December sales decreased to 7,682 units.

Kia also launched the 4th generation Sorento’s facelift in August and started selling it in South Korea. The Kia Sorento was a very popular SUV and ranked first in sales for the past fourth consecutive years.


Will the Santa Fe reign over Sorento during February?

The New Sorento maintained sales by continuing the popularity of the existing Sorento, while also achieving an increase in sales due to the new car effect immediately after its launch. It showed a noticeable upward trend, surpassing 7,000 units in August, when the launch took place, and over 10,000 units in September next month.

The new Sorento also ranked first in October domestic car sales, with 8,777 units even in October, when the Santa Fe hybrid began to ship. Of these, hybrid model sales accounted for 65.9% with 5786 units. Again in November, Kia Sorento tops the sales chart with 9,364 units and was close to the 10,000 barrier.

With the sales data from January, Sorento achieves another best selling car in South Korea and continue its reign over the Santa Fe.

Written by Jose Antonio Lopez

Passionated about Korean cars from Hyundai, Kia & Genesis. Photographer. I love being in nature, hiking. Tech lover.

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