Kia Opens “Siheung Flagship Store”: A Future Mobility Hub Rooted in History
Kia has officially announced the opening of the Kia Siheung Flagship Store, a massive one-stop complex designed to redefine the customer journey. Located at 20 Siheung-daero 51-gil, Geumcheon-gu, Seoul, this new landmark offers everything from vehicle viewing and...
Genesis Now Has 84 Dedicated Retail Facilities in the U.S.
Genesis has announced the establishment of nine new standalone facilities throughout the United States, bringing the total number of dedicated locations nationwide to 84. “At Genesis, we treat everyone as our ‘Son-nim,’ or honored guests, and that philosophy comes to...
Exclusive: Hyundai’s 10-Year Warranty to Disrupt Europe
For years, Hyundai’s “5-Year Unlimited Mileage Warranty” was the benchmark for value in Europe. However, as the market shifts toward long-term EV ownership and economic caution, our sources suggest Hyundai will soon debut a 10-year warranty, with mileage...
Why the Hyundai Santa Fe “Bone-tafe” Design Failed to Stop the Kia Sorento’s Market Dominance
The long-standing rivalry between Korea’s favorite “twin” SUVs has taken a dramatic turn. While the Kia Sorento solidified its place as the No. 1 best-selling vehicle in South Korea for 2025, the Hyundai Santa Fe has experienced a historic slump, tumbling...