Click to view “Kia Rio design story I: Exterior”. If “modern” and “youthful” were two keywords in decoding Rio’s exterior design, “firm” and “edgy” should be used to interpret its interior. Kia designers wanted to accommodate drivers’ needs to look good...
How do you define a design? Is it a shape? A color? Or a form? Team Kia believes design is more than just visible elements. It is a subtle language which is spoken through a car, which you perceive not only with your eyes, but also with your other senses. It is a...
The main concept of the exterior of the All-new Picanto is Distinct & Modern. In other words, highly individual styling and differentiated elements based on clearly distinct modernity give a new identity to this compact car. Also, the harmony between the...
With each new Design project comes a new goal and Kia was determined that this new Optima was going to be very aggressive, youthful and sporty. Immediately, we felt very confident that an “aircraft cockpit” inspired theme was the perfect solution for this new...
