New Optima Design Story (III): Perfectly Refreshed Optima

Today is the last in a series of interview on the redesigned Kia Optima. This time, Mr. Yul-Hwang Chung, Vice President of the Mid/Large Vehicle Project Management Center, has provided detailed information on the design of the upgraded Optima.

The latest iteration of the Optima sought to achieve more refined driving performance with flawless style. In particular, the design has been made more luxurious with striking front 4-point ‘ice cube’ LED daytime running lights and reshaped rear diffuser and trunk.

Check out the video below to learn more in detail about how the refreshed Optima was perfected to improve overall ride and driving performance.

Also, click on the following links to learn more about the upgraded Optima:

• Inside story of the newly designed Optima. (Part I)
• Redesigned Optima: Raising Customer Satisfaction. (Part II)

Thanks to Kia Motors Worldwide Official Blog. 😉