ARK Performance Puts Extra Performance & Luxury to the Genesis Sedan

by Nov 4, 2014All News, Hyundai, SEMA 20141 comment

 

ARK Performance Inc. has released details for its Genesis AR550 sedan for the 2014 SEMA auto show, taking the 2015 Genesis V8’s already stellar performance to a whole new level. For the tuner’s sixth Hyundai vehicle built for SEMA, ARK injected the Genesis with performance characteristics on par with German super-sedan rivals like Mercedes-Benz AMG and BMW M. The vehicle will be revealed at Hyundai’s SEMA press conference on November 4 at 9 a.m. PT.

To build an executive sedan capable of going head-to-head with the world’s best competition, ARK focused on fusing supercharged power with head-turning design, setting a new standard for Hyundai performance. The exterior has been modified to accommodate larger wheels resulting in a wider stance, coupled with a lowered suspension setup that results in an overall more aggressive appearance. The interior has also been revised to provide the opulence of a private business jet.

“The AR550 concept focuses on refined performance that integrates directly with Hyundai’s ‘Design to Empower’ vision for the Genesis Sedan,” said Lerry Liu, Marketing Director, ARK Performance, Inc. “This year we are focused on two core elements all under the new line of ARK Racing (AR) concepts for Hyundai’s. First, we focused on the power, handling, and most importantly the sound of the Hyundai power plant. Second, we integrated our high-performance racing technology to introduce a very unique and bold Hyundai vehicle.”

Utilizing Hyundai’s award-winning “Tau” 5.0-liter V8 engine as the powertrain’s foundation, the AR550 adds 130 horsepower via the addition of a Rotrex supercharger and ARK free-flow exhaust to help the engine breath. An all new ARK-developed suspension setup reduces body roll and provides a sportier ride, and a Brembo Big Brake Kit with Nitto Tires make sure the car sticks to the road.

“AR Line” exterior modifications include front and rear wide bumpers and fenders, a carbon fiber splitter and rear diffuser and AR headlights. The business jet-like interior is accomplished through Katzkin custom diamond-stitched seats and door panels.

Follow #HyundaiSEMA to keep up to speed on all of this year’s SEMA activity.

DRIVETRAIN MODIFICATIONS

  • Hyundai Tau 5.0L V8 Engine
  • Rotrex Supercharger
  • ARK Performance Intake System
  • ARK ‘AR line’ Carbon Engine Cover
  • ARK Downpipes
  • ARK High-Flow Catted Test Pipe
  • ARK GRiP Exhaust System
  • Upgraded Engine Management
  • ARK Race Spec Driveshaft
  • Engine Upgrade and Installation

CHASSIS/SUSPENSION MODIFICATIONS

  • ARK Front Strut Reinforcement Bar
  • ARK Front / Rear Stiffened Sway Bars
  • Airrex Premium Air Suspension System
  • ARK Knuckles and Control Arms
  • Brembo Big Brake Kit (Front / Rear)
  • ARK Lightweight Forged Wheels
  • Nitto Tire NT05 Summer Tires

EXTERIOR MODIFICATIONS

  • AR Aero package by Infinite Auto Design
  • AR550 Wide Front Bumper w/ Carbon Fiber
  • AR550 Wide Rear Bumper w/ Carbon Fiber
  • AR550 Wide Front / Rear Fenders
  • AR550 Side Skirts w/ Carbon Fiber
  • AR550 Rear Trunk Decklid
  • AR550 Design / Mold
  • AR550 Crystal Project Headlights Upgrade
  • AR550 Exterior Welcome Lighting

INTERIOR MODIFICATIONS

  • Katzkin Custom Diamond Stitched Seats
  • Katzkin Custom Diamond Stitched Panels

Written by Jose Antonio López

Passionated about Korean cars from Hyundai, Kia & Genesis. Photographer. I love being in nature, hiking. Tech lover.

1 Comment

  1. Andrew

    Gross. Why do all these performance brands believe sporty is the equivalent of ugly aesthetically. I’d rather own a sleeper Genesis than this riced up one.

    Reply

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  2. Genesis Coupe by Ark Performance to debut at SEMA - The Korean Car Blog - […] on the success of last year’s AR550 Genesis Sedan, the vehicle’s design focuses on creating a wider visual look…

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