Hyundai Motor is teasing again the future direction of car design with the 『45』 fully-electric concept to be showcased at Frankfurt Motor Show.
The new concept accentuates the forward-driven design direction while exploring the evolution of Hyundai’s ‘Sensuous Sportiness’ design language. ‘Sensuous’ stands for enhanced emotional values that customers can experience through design, and ‘Sportiness’ is determined to implement those values through innovative mobility solutions.
The Hyundai 『45』 concept car will be unveiled to the world on Sept. 10 at the Frankfurt Motor Show (09:25 CET, Hall 11). Hyundai will showcase various future innovations in vehicle technology and integration of lifestyle applications to illustrate STYLE SET FREE.