Genesis GV90 and GV90 Neolun Configurator Opens in Korea: Here Is the Most Expensive Build

Genesis has opened the online configurator for the GV90 and GV90 Neolun in South Korea, so we can finally see real prices for the brand's new flagship electric SUV. We built both models with the most expensive options available to see how far the price can go.

Prices are in Korean won and include Korean taxes. We converted them using the European Central Bank exchange rate of November 9, 2026 (1 USD = 1,347 KRW and 1 EUR = 1,507 KRW). These conversions are only a reference: US and European prices, if confirmed, will be different.

GV90 And GV90 Neolun Prices At A Glance

• GV90, starting price: 143,790,000 KRW (about $106,800 / €95,400).

• GV90, fully loaded: 193,640,000 KRW (about $143,800 / €128,500).

• GV90 Neolun, starting price: 189,900,000 KRW (about $141,000 / €126,000).

• GV90 Neolun, fully loaded: 245,600,000 KRW (about $182,400 / €162,900).

Both models use the same dual-motor all-wheel-drive system with 666 PS (490 kW), 800 Nm and a 123.5 kWh battery. The configurator lists a range of up to 500 km for the GV90 and 460 km for the GV90 Neolun.

The Most Expensive GV90

Starting from the 143,790,000 KRW base model, these are the options that take the GV90 to 193,640,000 KRW:

• Individual Lounge Seats (6 seats): +6,000,000 KRW.

• Makalu Gray Matte paint: +1,000,000 KRW.

• 22-inch diamond-cut forged wheels: +2,000,000 KRW.

• Wool Cashmere Design Selection interior: +8,400,000 KRW. The configurator notes that it removes seat ventilation from the first and second rows.

• Front and rear comfort package: +10,200,000 KRW, with massage seats and leg rests in both rows and a VIP footrest.

• Vision Roof and Bang & Olufsen package: +7,900,000 KRW, with a 25-speaker sound system.

• Easy access package: +5,300,000 KRW, with automatic door opening and closing and power side steps.

• Rear entertainment package: +3,500,000 KRW.

• Dual e-LSD: +1,950,000 KRW.

• Surround warming package: +1,400,000 KRW.

• Rear privacy package: +1,200,000 KRW.

• Built-in Cam 2 Plus: +1,000,000 KRW.

The Most Expensive GV90 Neolun

The Neolun starts at 189,900,000 KRW and already includes 24-inch gloss black forged wheels. Its biggest option is the Executive Suite:

• Executive Suite (4 seats): +49,600,000 KRW. It adds a comfort partition, a rear tower console with a refrigerator, rear tables, 24-way power rear seats with massage, a Smart Vision Roof with dimming and rear entertainment screens, among other features.

• Makalu Gray Matte paint: +1,000,000 KRW.

• Wool Cashmere Design Selection interior: +1,000,000 KRW.

• Rear wood floor with radiant heating: +3,100,000 KRW.

• Built-in Cam 2 Plus: +1,000,000 KRW.

That takes the Neolun to 245,600,000 KRW. One detail stands out: with the Executive Suite, the configurator lists a range of 432 km instead of 460 km.

None of these totals include dealer accessories such as protection films, mats or wheel caps, which add about 1.9 million KRW. Genesis also notes that final prices can change depending on tax benefits, and that customers should confirm them with a dealer.

How Do These Prices Compare With Our Estimates?

In September, we published our expected GV90 and GV90 Neolun pricing in Korea. We expected the GV90 to start at around 140 to 155 million KRW, and the real price of 143.79 million KRW falls right in that range. A fully loaded GV90, however, costs more than the 170 to 185 million KRW we expected.

The Neolun is the opposite case. We expected it to start above 200 million KRW, but its base price is 189.9 million KRW. It only goes past 200 million once you add the Executive Suite.

Our Take

The GV90 starts at a sensible price for a full-size luxury electric SUV, but the options add up quickly. The Executive Suite alone costs almost 50 million KRW, and it turns the Neolun into a true chauffeur-driven flagship. For more details on the car itself, read our Genesis GV90 guide and our report from the GV90 Tech Day.

Images: Genesis online configurator.