Another Look on Kia’s New Logo

Updated with first look of Kia’s New Emblem installed on a Kia K7 Hybrid. (Made by a fan) Kia is set to reveal a new logo finally, as we were tipped from our colleagues at Motor1.com who has discovered a patent images on South Korean website today. The new logo’s final design has been derived from “Imagine by Kia” concept car revealed at Geneva Motor Show in March. Designed in red and black flavors, the application for the stylized KIA avatar was made back at home with the Korea Intellectual Property Rights Information Service (KIPRIS). The fields for the registration date and application publish date are both empty, which means Kia has yet to receive the stamp of approval from the local authorities, but that’s likely only a matter of time. Digging deeper into the search results provided by KIPRIS reveals Kia actually initially applied for these two logos on July 19. It’s too soon to say whether the fresh logo will be adopted by all cars as reports are suggesting Kia might use it only for its hybrids and EVs. Regardless, it’s refreshing to know a new logo could finally be on its way seeing as how the current badge with its rather bland design has been in use for as long as we can remember.

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As a final note, it’s worth mentioning the Stinger sold in South Korea eschews the traditional corporate logo for an “E,” while the Mohave SUV has its own badge. What do you think?