Hyundai Motor Company has officially pulled back the curtain on The New Grandeur, a facelift model that transcends typical mid-cycle updates. Revealed on April 28, this latest iteration of Hyundai’s flagship sedan has been completely transformed, offering a level of refinement and technological integration usually reserved for entirely new vehicle generations.
Since its debut in 1986, the Grandeur has been the benchmark for the domestic luxury sedan market. This facelift arrives approximately three years and five months after the seventh-generation launch in November 2022, redefining the “Premium Lounge” experience.
Exterior Design: Refined Proportions and Futuristic Elegance
The New Grandeur’s exterior design balances dynamism with high-tech sophistication. By refining existing elements, Hyundai has achieved a more complete and balanced silhouette.
- The “Shark Nose” Profile: The front features a longer hood and a pronounced “Shark Nose” shape. This is complemented by a radiator grille sporting a new mesh pattern, creating a bold, luxurious first impression.
- Seamless Horizon Lamp: A thinner, bezel-less horizon lamp stretches across the front, doubling down on the vehicle’s futuristic identity.
- Enhanced Dimensions: The overall length has increased by 15mm to 5,050mm, creating a more dynamic side profile and improving the car’s physical presence.
- High-Tech Rear Aesthetics: The rear combination lamp is now slimmer, featuring a hidden turn signal integrated into the top garnish for a seamless look.
- Artistic Color Palette: Hyundai introduces ‘Artistic Burgundy’ (available in Pearl or Matte), a color inspired by traditional Korean lacquerware, symbolizing the craftsmanship behind the vehicle.
Interior Design: An Innovative “Premium Lounge”
Inside, The New Grandeur shifts toward a high-tech, minimalist aesthetic that prioritizes passenger comfort and intuitive control.
Next-Generation Infotainment
The centerpiece is a massive 17-inch central display powered by ‘Pleos Connect’. Based on the Android Automotive Operating System (AAOS), this system offers an immersive user experience. While the interface is digital, Hyundai has strategically placed physical buttons for main functions at the bottom of the screen to ensure driver safety and intuitive operation.
World-Class Comfort Features
- Electric Air Vents: For the first time, air volume and direction are controlled directly via the display. This allows the physical air outlets to be hidden, resulting in a smoother, more luxurious dashboard.
- Smart Vision Loop: Utilizing a transmittance control film, this innovative roof allows passengers to electrically adjust between transparent and opaque states, or even divide areas to customize the sense of openness.
- Couch-Pattern Door Trim: Taking inspiration from home furniture, the door trims feature a “couch pattern” and soft indirect lighting, mimicking the tranquility of a high-end lounge.
- Exquisite Materials: The interior is elevated with quilted patterns, knot piping, natural wood-textured garnish, and metal accents, blending modern tech with traditional motifs.
’Early Pass’ Event: Priority Access for Customers
Ahead of the official launch, Hyundai is engaging with its community through the ‘Early Pass’ advance notification event.
Prizes: Customers who sign up and eventually take delivery of the vehicle are eligible for prizes via lottery, including Bose Soundlink Home Bluetooth Speakers and gas gift certificates.
Duration: Running until May 13th.
Benefits: Participants receive priority access to detailed product specs, the official launch schedule, and exclusive test-drive opportunities.
| Feature | Description |
|---|---|
| Model | The New Grandeur (Facelift) |
| Overall Length | 5,050mm (+15mm from previous) |
| Infotainment | 17-inch Display with Pleos Connect (AAOS) |
| New Features | Electric Air Vents, Smart Vision Loop |
| New Color | Artistic Burgundy (Inspired by traditional lacquer) |
The New Grandeur stands as a testament to Hyundai’s commitment to innovation, blending the heritage of a 40-year flagship with the cutting-edge technology of tomorrow.
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