Is Hyundai Thinking About SUV Variant to Complete Genesis Line-up?

by Mar 14, 2014All News, Geneva 2014, Hyundai2 comments

hyundai-intrado-concept-debut-geneva-motor-show (2)

According to a interview with Allan Rushforth during the Geneva Motor Show by CarAdvice, the premium Hyundai Genesis line-up could soon see the addition of a SUV variant, according to one of the senior-most executives of European brand.

[ads id=”0″ style=”float:left;padding:9px;”]Allan Rushforth, senior vice president and chief operating officer of Hyundai Motor Europe, suggested to CarAdvice at the Geneva Motor Show that a luxury-focused SUV would be a logical offshoot for the Genesis line. 

Currently, the Genesis line consists of the new sedan (recently launched) and the Genesis Coupe that will comeback in 2015 when the new-generation goes live. “I think individually if you look at our product awareness, it historically has been highest in SUVs – which was our heritage eight to ten years ago with products like the Tucson/ix35 and Santa Fe,” Rushforth said. 

“Public awareness of Hyundai tended to correspond with their awareness of our SUVs – so theoretically, the gap between those vehicles and where we want to be with Genesis is less than perhaps some of the vehicles that came later and have still got a reputation to build,” he said. “I suppose that’s a long way of saying maybe.” 

hyundai-genesis-badge1

Rushforth indicated the new Intrado concept SUV revealed at Geneva may offer some hints as to what the brand is thinking for a luxury crossover model. 

“When you look at this product here [the Genesis sedan], there’s clearly a chemistry which says Genesis, our reputation for SUVs in Europe, and the Intrado together could deliver something of interest specifically for the European market,” he said. “I can’t give you a specific commitment to build Intrado tomorrow, but, you know, who knows,” Rushforth said.

Written by Jose Antonio Lopez

Passionated about Korean cars from Hyundai, Kia & Genesis. Photographer. I love being in nature, hiking. Tech lover.
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

You can review our privacy policy on the Legal/Disclosure page