Kia Confirms US Market Will Inherit Global Naming Structure For Entire Lineup

by Jan 15, 2021All News, Kia, Slider, USA0 comments

During today’s Kia’s press conference regarding their new branding strategy, Artur Martins, Head of Global Brand & Customer Experience, confirmed that Kia models in the United States will inherit their global names as part of a new strategy to consolidate the company’s brand image around the world.

This strategy began with the renaming of the “Optima” as the K5 in the US last year, and continued with the recent announcement that the “Sedona” minivan will become the “Carnival.” It is likely that the names will be updated as models are refreshed.

This means it is likely that, among other model name changes, the Forte will become the K3, the Cadenza will become the K7, and the K900 will become the K9, if those models are continued into a new generation for the US market.

Future EV models will also retain their global names when they enter the US market.Kia has promised to launch 7 new electric vehicles by 2027.

Written by Kevin Rooney

Kevin is a massive Korean car fan who lives in Los Angeles, California. He currently drives a 2019 Kia Stinger GT2 and also owns or has owned a 2017 Kia Soul, 2012 Hyundai Veloster, 2004 Kia Sorento, and 2001 Hyundai Accent.

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