During today’s Kia’s press conference regarding their new branding strategy, Artur Martins, Head of Global Brand & Customer Experience, confirmed that Kia models in the United States will inherit their global names as part of a new strategy to consolidate the company’s brand image around the world.
Kia Motors has officially updated their logo for their worldwide business in an event featuring fireworks and a Guiness World Record breaking 303 synced pyrodrones that spelled out the new logo in the sky above South Korea.
Kia has quietly revised the Kia Soul trim levels and options for the 2021 model year, taking away many of those options that made the 2020 model so unique. Our guess is that declining sales and COVID-19 are to blame for the lightened lineup.