Hyundai has sparked excitement with a cryptic teaser campaign throughout is Hyundai Design Community Instagram account. The teaser images showcase key elements such as a pixel ghost-like logo, a racing-inspired steering wheel, and a bold orange and white aesthetic, all of which align with Hyundai’s previous electric models, particularly the Inster EV. These hints, coupled with Hyundai’s recent “Insteroid” trademark filing, strongly suggest that an electrified performance variant may debut at the Seoul Mobility Show.
Pixelated Face: A Signature Hyundai EV Trait
One of the most striking features in Hyundai’s teaser is the pixel-inspired “angry” face found in the teasers and various interior elements. This signature styling, prominently featured on the IONIQ 5 or the Inster EV, suggests that Hyundai’s new model will follow the same digital aesthetic.
The first teaser image highlights a rugged-looking seat setup with bold orange seatbelts and a pixelated ghost-like logo—a design element that appears throughout the teaser campaign. This could indicate a performance-focused interior, possibly inspired by motorsport.
Racing-Inspired Steering Wheel and High-Performance Elements
Hyundai’s teaser also hints at a racing-style steering wheel, suggesting that the upcoming vehicle will be more than just a commuter EV—it could be a high-performance model.
The second teaser image (uploaded) features a close-up of a mechanical component illuminated in red, once again showcasing the pixel ghost logo. This reinforces the theory that Hyundai is preparing a track-oriented, high-performance EV.
The “Insteroid” Trademark and the Seoul Mobility Show Connection
Adding to the speculation, Hyundai has recently filed a trademark for the name “Insteroid” in the European Intellectual Property Office. While details remain scarce, many believe it could be the performance-oriented version of the Inster EV, potentially following the concept direction of Hyundai’s RN22e prototype.
The timing aligns with the Seoul Mobility Show, set to take place in April 2025. Given that Hyundai has historically used this event to debut major models, this could be where the Insteroid makes its grand entrance.
Conclusion: A New Era of Hyundai Performance EVs?
Hyundai’s teaser campaign, combined with the pixel-inspired design, racing elements, and the mysterious Insteroid name, all point to an upcoming performance EV reveal. As we approach the Seoul Mobility Show, enthusiasts are eagerly awaiting more details. Will this be Hyundai’s answer to high-performance electric driving? Stay tuned!
