Hyundai’s currently product portfolio have right now from small hatchbacks to sedans to SUVs, but we can all agree that they are missing one important bodystyle in their portfolio, a mid-size pick-up. This could be covered by the Santa Cruz, but we can place it as an upscale model. Check this nice render by Enoch Gonzales.
Body-on-frame pick-up trucks sell like hotcakes in a lot of countries especially in Australia and Southeast Asia. Hyundai has been missing a lot of opportunities in this segment, and to think that Peugeot, Chinese manufacturers like Foton and Great Wall, and even Mercedes-Benz entered the competition, there’s really no reason for the Korean brand (including Kia) not to have one in their line-up.
Hyundai will soon introduce the Santa Cruz lifestyle truck, but still, it rides on a unibody platform, and will surely lack the flexibility, utility and off-road capabilities of a true ladderframe truck.My design is intended to compete with the likes of Toyota Hilux, Mitsubishi Triton and Ford Ranger.
The design follows Hyundai’s Design philosophy. It carries the same elements from SUVs like Palisade and Santa Fe. The front is dominated by a large “cascading” grille and a pair of 2-level headlights connected by Z-shaped LED strips.
The side features wide muscular fenders, highlighted by a pair of indented bodylines. At the back, it’s as basic as it could get, emphasizing the truck’s utilitarian purpose. I also followed Hyundai’s tradition of naming their utility vehicles after different places in the world. I derived the name “Tarlac” from a province in the country where I live, The Philippines