Hyundai and Kia Respond to Tesla’s Price Pressure in Korea
Hyundai and Kia is escalating its response to intensifying competition in South Korea’s electric vehicle market. With Tesla preparing to introduce a lower-priced Model 3 Standard and Chinese automakers such as BYD planning mass-market EV launches, Hyundai and Kia have...
Genesis Korea Unveils 2026 G70 With No Design Changes — Is It Enough?
Genesis has officially unveiled the 2026 G70 and G70 Shooting Brake in its home market, confirming the continuation of the brand’s compact luxury sports sedan for another model year. However, despite industry expectations surrounding a second facelift, the 2026 G70...
Genesis to Launch Ultra-Luxury One of One Bespoke Car Program in Korea, First with G90 and GV90
Genesis will launch its ultra-luxury One of One bespoke car program in Korea in 2026, according to a report from MK Newspaper, starting with the G90 and expanding to the GV90 electric SUV, as it targets Rolls-Royce-level personalization. Genesis Introduces...
Genesis Sales Decline in Korea Highlights Urgent Need for New Models
Genesis, the premium brand of Hyundai Motor Company, is facing a noticeable slowdown in domestic sales, raising concerns about its short-term growth momentum and long-term brand strategy. Despite marking its 10th anniversary this year, Genesis struggled to sustain...