Genesis Sales Decline in Korea Highlights Urgent Need for New Models
Genesis, the premium brand of Hyundai Motor Company, is facing a noticeable slowdown in domestic sales, raising concerns about its short-term growth momentum and long-term brand strategy. Despite marking its 10th anniversary this year, Genesis struggled to sustain...
Hyundai Officially Unveils the New STARIA in Korea
Hyundai Motor Company has officially unveiled the New STARIA in Korea, a significantly upgraded version of its flagship MPV, reinforcing its position in the Korean and global multi-purpose vehicle market. Arriving as a facelift after nearly five years, the New STARIA...
Kia Sorento Extends Sales Lead in Korea as Santa Fe Slips
Kia’s Sorento has secured another month of sales dominance in the Korean SUV market, extending its lead over the Hyundai Santa Fe and reinforcing its position as one of the country’s most in-demand family SUVs. Sorento Records Over 10,000 Units in November In November...
Hyundai Launchs New Carbon Performance Parts for the IONIQ 6 N in Korea
Hyundai Motor has officially released a new lineup of carbon performance parts for the high-performance IONIQ 6 N in Korea, giving owners expanded opportunities to enhance aerodynamics, reduce weight, and sharpen the vehicle’s motorsport-inspired design. These new...