Hyundai Motor Company has officially launched The New Grandeur, the latest evolution of South Korea’s most iconic flagship sedan. Arriving 40 years after the debut of the first generation in 1986, this new model bridges a legendary past with a high-tech future, setting a new benchmark for luxury and intelligent mobility.
A Design That Defines Luxury: The Exterior and Interior
The New Grandeur maintains the classic proportions that have made it a symbol of success, while refining every line for a more sophisticated silhouette.
Front Profile: Features a bold ‘Shark Nose’ design with a 15mm longer front overhang. This is complemented by a thin, seamless horizon lamp and slim headlamps for a stable, futuristic look.
Clean Side Lines: For the first time on a Hyundai sedan, a hidden-type antenna replaces the traditional shark fin, creating a sleek, uninterrupted profile.
Premium Lounge Interior: The cabin is designed with a "furniture-like" aesthetic. A 17-inch central displaycreates an open atmosphere, while a secondary slim display provides essential driving data (speed, route, gear) directly in the driver's line of sight to minimize distractions.
The SDV Era: Intelligence Powered by Pleos Connect
The New Grandeur marks a paradigm shift as Hyundai’s first Software-Defined Vehicle (SDV). It introduces the Pleos Connect infotainment platform, transforming the car into a smart lifestyle space.
Gleo AI: A next-generation generative AI agent based on a Large Language Model (LLM). It supports natural, continuous conversation, assists with knowledge retrieval, recommends travel itineraries, and even engages in emotional dialogue.
Pleos App Market: Built on an open Android Automotive OS (AAOS), the system allows users to download third-party apps for video streaming, music, and gaming, much like a smartphone.
Intuitive UI: The high-resolution 17-inch screen supports split-screen functionality, allowing passengers to manage navigation and media simultaneously without losing immersion.
Innovative Technologies for Safety and Comfort
Hyundai has integrated several "first-in-class" technologies to enhance the passenger experience:
Electric Air Vents: These hidden vents eliminate traditional knobs. Controlled via Pleos Connect, they offer modes like "Passenger Avoidance" or "Automatic Circulation" for personalized climate control.
Smart Vision Loop: Utilizing PDLC (Polymer Dispersed Liquid Crystal) film, the sunroof can adjust its transparency across six zones without mechanical blinds, offering superior heat blocking and a quiet, open feel.
Pedal Malfunction Safety Assistance (PMSA): A critical safety feature for internal combustion engines that detects accidental acceleration when the driver intends to brake at low speeds, preventing collisions.
Advanced Driver Monitoring: The 1-row monitoring system (ICMU) uses an interior mirror camera to track driver gaze and passenger posture in real-time.
Next-Generation Hybrid: Power Meets Efficiency
The New Grandeur Hybrid introduces a milestone in eco-friendly performance. It is the first sedan to feature Hyundai’s next-generation hybrid system, utilizing a parallel drive motor (P2) and start motor (P1) configuration for enhanced output and fuel economy.
Class-Leading Comfort: The hybrid model now includes second-row reclining and ventilated seats, a rarity in its segment.
Hybrid Stay Mode: This allows passengers to use air conditioning and infotainment systems without the engine running, mimicking an electric vehicle experience during rest stops.
Superior Driving Stability and Quietness
Engineers reinforced the chassis and body to ensure a calm, flagship-level ride:
Enhanced Rigidity: Structural reinforcements to the cowl crossbar and front-wheel strut rings reduce road shock.
Highway Body Motion Control (HBC): This system manages damping force during acceleration and deceleration, suppressing up-and-down movement for a smoother highway experience.
Aerodynamic Optimization: Refined air flow designs reduce wind noise and improve high-speed stability.
Pricing and Availability
The New Grandeur is available in four engine configurations. Starting prices (based on a 3.5% individual consumption tax) are as follows:
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