Genesis Motor UK has announced pricing for the highly anticipated Genesis GV60 Magma, marking the brand’s first-ever foray into the high-performance EV sector. Building on the foundation of the award-winning, all-electric GV60, the Magma variant introduces a bolder stance, track-ready engineering, and a new interpretation of luxury performance. However, this high-stakes performance flagship arrives at a critical crossroads for the South Korean brand, offering a crucial sneak peek into how Genesis intends to pivot its strategy after indicators show its broader European volume growth plans have stalled.
Genesis GV60 Magma UK Pricing and Availability
The Genesis GV60 Magma will start at £75,915 on the road.
For this price, the high-performance EV comes generously equipped with exclusive Magma design elements, upgraded hardware, and advanced driving modes.
While the official order books are scheduled to open soon, buyers looking to secure their slot can register their interest now online or via their local Genesis Retailer Partner.
"GV60 Magma marks a new chapter for Genesis," said Ben Sargeant, Director of Genesis and Customer Strategy at Genesis Motor UK. "It embodies everything Genesis stands for: bold design, advanced technology, and a new interpretation of luxury performance. With a clear focus on true driver‑centricity, this car delivers the most compelling and rewarding driving experience."
Performance Specs: 0-62 mph in 3.4 Seconds
The GV60 Magma isn’t just a styling package; it features extensive powertrain and chassis upgrades engineered to rival the fastest electric cars on the market.
Power, Speed, and Charging
Peak Power: 650 PS
Maximum Torque: 790 Nm
0-62 mph: 3.4 seconds
Top Speed: 164 mph
Battery Capacity: 84 kWh
Fast Charging: 10% to 80% in just 18 minutes
To handle this massive power output, Genesis engineered enhanced electric motors capable of spinning to over 20,000 rpm.
Aerodynamics and Handling
The car features a noticeably wider and lower stance, including a 20mm reduction in ride height compared to the standard GV60. A dedicated rear bumper and an aggressive rear wing spoiler work together to increase aerodynamic efficiency and downforce.
To ensure the car stops as quickly as it accelerates, Genesis equipped the Magma with 21-inch forged wheels wrapped in Pirelli tyres. Braking duties are handled by massive 400mm front discs paired with 4-piston monoblock callipers, enabling the vehicle to come to a complete stop from 62 mph in just 33.8 metres.
Inside the Cockpit: Driver-Centric Luxury
The interior of the GV60 Magma merges track-inspired aesthetics with high-end luxury materials.
The cabin features 10-way electrically adjustable artificial suede bucket seats designed to hold passengers securely during spirited cornering. Drivers can choose between striking Magma Orange or clean Ash White contrast stitching to complement the premium aluminium detailing.
Key Interior Technologies:
27-inch Integrated Cockpit: A panoramic connected car Integrated Cockpit (ccIC) combines the driver display and infotainment features into a single seamless screen.
The 'Magma' Button: Mounted directly on the exclusive steering wheel, this gives instant access to dedicated performance profiles, including SPRINT mode and GT mode.
e-ASD (electric Active Sound Design): A specially developed acoustic system that pipes a lifelike, authentic engine tone into the cabin to harmonise the sensory driving experience.
Exterior and Interior Colour Customisation
The GV60 Magma is offered in a single, highly specified trim level. However, buyers can individualise their vehicle via a selection of nine exterior paint finishes and two distinct cabin designs.
Exterior Paint Options
Alta White (Standard)
Vik Black
Uyuni White
Matterhorn White Matte
Ceres Blue Matte
Saville Silver
Makalu Grey
Makalu Grey Matte
Magma Orange
Interior Options
Obsidian Black with Magma Orange Stitching
Obsidian Black with Ash White Stitching
Analysis: A Sub-Brand Push Amid Stalled European Plans?
The official arrival of the GV60 Magma marks a critical milestone for the premium South Korean brand. Alongside launching this road-going performance model, the brand is pushing its motorsport credentials further with Genesis Magma Racing competing in the 2026 FIA World Endurance Championship.
Since launching in Europe in 2021 from its Frankfurt headquarters, Genesis has expanded its footprint across France, Germany, Italy, the Netherlands, Switzerland, and the UK. According to the brand, Spain is set to become operational next, officially making it the seventh European market for Genesis in 2026.
However, this launch arrives at a fascinating crossroads for the manufacturer. As we recently analyzed, industry indicators suggest that Genesis' broader European rollout plans may have stalled. Navigating the unique, highly competitive European premium segment has proven challenging, making high-profile halo products like the Magma sub-brand absolutely crucial. Rather than relying purely on high-volume premium executive models, Genesis appears to be shifting its strategy toward establishing a distinct, design-forward performance identity to finally capture the attention of European driving enthusiasts.
Whether a £75k+ high-performance flagship is enough to reinvigorate the brand's momentum across the continent remains to be seen, but it certainly sets a bold benchmark.
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