Hyundai N is opening its doors to fans in two Korean cities. The brand's "N Moment" pop-up store is running from November 5 to 11 at Shinsegae Department Store's Gangnam branch in Seoul, before moving to Shinsegae's Daegu branch from November 13 to 17.
The space is built around hands-on content, and its centerpiece is the car that Hyundai has just put on sale in Korea: the Avante N Monochrome (Elantra N Monochrome outside Korea).
What You Can See
Avante N Monochrome: two cars on display, one in black and one in Performance Blue, with a zone for purchase consultations.
N mini cars: a wall of scale models covering past N models.
WRC Hall of Fame: podium trophies from Hyundai's 13 years in the World Rally Championship.
What You Can Buy
The pop-up store also sells new N Performance accessories and seven new N Collection items. The most special products are nine limited-edition objects made from parts of an i20 N Rally1, a car that actually competed in the WRC. They are only available in limited numbers.
Hyundai N says it wanted to share its brand values with customers in more depth, and to put its passion for motorsport front and center with the WRC trophies and the objects made from real race car parts.
Our Take
The pop-up store is a smart way to promote the Avante N Monochrome, a special edition for the current car, while the next-generation Elantra N is still testing. The objects made from real WRC parts will probably be the main attraction for collectors.
Photo Gallery
Photos: Hyundai.
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