Will Kia Change the Slogan to “Movement That Inspires”?

by Dec 29, 2020All News, Kia, Slider0 comments

new kia brand slogan

Recently we shared that Kia removed “Kia Motors” Logo from South Korean HQ. Now, a new leak appeared thanks to South Korea’s Intellectual Property Office and this make us to question about, will Kia changes its brand slogan “The Power to Surprise”? Well apparently and according to this trademark, the new slogan will be “Movement that Inspires”.

What we know so far?

Kia’s new global boss, Ho Sung Song, has embarked on a five-year plan to realign the South Korean automaker’s world business around electric vehicles and new mobility, all while building a younger customer base and moving upmarket. This is the so called Plan S.

Song, previously in charge of global operations and former head of Kia Motors Europe, spent nearly two years developing it before being handed the reins as company president in April. “We want to be more dynamic, stylish and inventive,” said Kia’s Ho Sung Song.

The new strategy is called Plan S, with S standing for “shift.” Kia will embark on a brand “relaunch” in January that dumps the company’s long-in-the-tooth oval logo in favor of a completely restyled corporate emblem to herald a new Kia in a new era of industry upheaval. “We need something to initiate or drive that business paradigm into the new world,” Song said of the new logo. “These days, we are transitioning to a new industry paradigm.” he said.

Comparison between the patent (left) and the real deal (right)

The new direction, to be unveiled in January, targets a mass ramp-up of EVs through 2025 and a rapid expansion into what the company calls purpose-built vehicles, or PBVs. These are runabouts dedicated to new mobility enterprises such as ride-hailing, robotaxis and on-the-go e-commerce.

Song said the rush of EVs will help Kia reach a different, more upmarket target customer. “We will try to set up our new customer target together with our brand relaunch,” he said. Under Plan S, Kia will build an EV lineup of 11 models by 2025, and it will have seven EV-only products by 2027. Kia plans to sell 500,000 battery-electric vehicles by 2026, and move another 500,000 hybrids, plug-in hybrids and other eco-friendly offerings in that time frame. Kia’s first dedicated EV will be delivered next year.

Answering to Automotive News, Ho Sung Song said it is too early to give details about the upcoming image overhaul. Kia has been using variants of its current logo, with the word Kia in capital letters encircled by an oval, since 1994, with minor tweaks in 2004 and 2012. Song declined to say what the new logo will look like, but we already have seen recent filings with South Korea’s patent office and the real logo in the steering wheel and tailgate of the future K7.

Kia’s first dedicated EV (codenamed as “CV”)

Automotive News via Motor1
HQ Pic source: Bobaedream

Written by Jose Antonio López

Passionated about Korean cars from Hyundai, Kia & Genesis. Photographer. I love being in nature, hiking. Tech lover.

Trackbacks/Pingbacks

  1. Kia Trademarks New 'Movement That Inspires' Slogan - Automacha - […] a scoop first reported by the Korean Car Blog, recent trademark filings by Kia with South Korea’s Intellectual Property…
  2. Kia Gets A New Slogan To Go With Its New Logo – News C23 - […] what the automaker has trademarked with the Korean intellectual property office. Spotted by the Korean Car Blog, the trademarks…
  3. Kia Gets A New Slogan To Go With Its New Logo – TNT - […] what the automaker has trademarked with the Korean intellectual property office. Spotted by the Korean Car Blog, the trademarks…
  4. Kia Gets A New Slogan To Go With Its New Logo | Carscoops - […] what the automaker has trademarked with the Korean intellectual property office. Spotted by the Korean Car Blog, the trademarks…
  5. Kia Gets A New Slogan To Go With Its New Logo – World Cruze - […] what the automaker has trademarked with the Korean intellectual property office. Spotted by the Korean Car Blog, the trademarks…
  6. Kia Gets A New Slogan To Go With Its New Logo – News Crusts - […] what the automaker has trademarked with the Korean intellectual property office. Spotted by the Korean Car Blog, the trademarks…
  7. Kia Gets A New Slogan To Go With Its New Logo | Carscoops – AutoSector.com ® - […] what the automaker has trademarked with the Korean intellectual property office. Spotted by the Korean Car Blog, the trademarks…
  8. Kia Gets A New Slogan To Go With Its New Logo – USA All Americans NEWS™ - […] what the automaker has trademarked with the Korean intellectual property office. Spotted by the Korean Car Blog, the trademarks…

Submit a Comment

Your email address will not be published. Required fields are marked *

Pin It on Pinterest