


Genesis GV60 Magma: Possible Production Model Spotted Ahead of November Debut
The Genesis GV60 Magma, the first mass-produced model from Genesis’ new high-performance sub-brand “Magma,” will officially debut in Korea in late 2025. But a recent possible leak from a photoshoot in southern Spain thanks to our colleagues at @mr.grey_4k may have...
Genesis Accelerates Luxury Transformation: EVs, Bespoke Models, and Magma Racing by 2030
On behalf of Hyundai’s 2025 CEO Investor Day, Genesis luxury brand unveiled bold 2030 strategy with 350,000 annual sales target, all-new EVs, Magma Racing debut, and ultra-bespoke luxury vehicles. Genesis at 10: A Rising Luxury Powerhouse In less than a decade,...
Hyundai IONIQ 9 XRT Test Mule Spotted in California
After the launch of Hyundai´s premium electric SUV, the company’s Head of Design revealed that both an off-road-specialized version or IONIQ 9 XRT and a high-performance version were under consideration. Now a prototype with off-road tires, a winch and higher...
Genesis GV90 Could Debut World’s First Rollable OLED Display, Patent Suggests
Hyundai Motor Group may be preparing a groundbreaking innovation for its upcoming flagship luxury SUV, the Genesis GV90. According to a newly published U.S. Patent, the automaker has developed a rollable OLED display system designed specifically for vehicles — a...