Hyundai’s 8th generation Sonata should receive a heavy makeover when facelift arrives early next year, if brand’s like to recover its throne. Now and thanks to the guys at NY Mammoth we can take a look on how it could look, do you like it?
The 8th generation Sonata is suffering of sluggish sales. So much that Hyundai already closed the Asan Plant line where it’s build two times this year. While the Grandeur is selling like hot cakes (also built in Asan) the Sonata already losed its throne for the first time since its launch.
While the Grandeur is having its best moment, surpassing 10,000 units in a monthly basis, as well as named as ‘Best Selling Car’, Hyundai’s luxuriest sedan has accounted a total of 136,384 units from 386,095 units from January to June 2021.
Hyundai launched an updated 2021 Model Year in April, characterized by an expanded application of the design of the existing Sonata Sensuous 1.6 Turbo (Sonata Sport) to the regular gasoline 2.0 model (they killed the fishy face). Depite this changes, the Sonata has not managed to overcome.
On the other hand, the Sonata, which was once referred to as the ‘national car’, has been struggling and suffering of sluggish sales recording only 4,053 units in June as well as a 31% decrease compared to the last year. The Sonata is undergo the success of both Grandeur and Kia K5 (who sold almost double in June) who have surpassed it for the first time ever.
Considering that the sales volume in November was only 538 units, the annual sales volume is unlikely to exceed 70,000 units. An official from Hyundai Motors explained, “It is to temporarily suspend operation in order to control the quantity.”