New details about the upcoming Genesis GV90 luxury electric sports utility vehicle (SUV) have emerged. According to the automotive industry, Gentherm’s CEO, Phil Eyler, recently announced in a letter to investors that Puls.A technology will debut in Genesis’ future full-size SUV.
The First Application of Puls.A in Genesis GV90
The full-size SUV mentioned is the GV90, anticipated to launch in the first half of 2026. While the exact pricing of the Puls.A solution has not been disclosed, the overall vehicle price is expected to range from 100 million won to 200 million won. CEO Eyler highlighted that this technology will be a first in the automotive industry, aimed at helping passengers recover physical strength and improve overall well-being.
Gentherm: Innovators in Car Seat Technology
Established in 1991, Gentherm is a leading company specializing in car seats and medical devices. Their product lineup includes seat heating systems and battery thermal management systems. In 2023, Gentherm reported sales of approximately $1.469 billion (about 2.25 trillion won).
The Puls.A system, designed for the GV90, employs air pressure to stimulate 14 areas along the passenger’s spine. This targeted air pressure penetrates deep into body tissues in sync with the pulse, effectively alleviating pain, reducing tension, and improving posture.
The Cutting-Edge Features of Genesis GV90
Advanced Electric Vehicle Platform
The GV90 is based on Genesis’ first dedicated electric vehicle platform, ‘eM’, which incorporates the latest in electric vehicle technologies. Key features include ultra-fast charging capabilities with 800V systems and next-generation battery technology. The GV90’s battery boasts a capacity of over 100kWh, enabling a range of more than 500km on a single charge. Additionally, the ultra-fast charging system can replenish the battery to over 80% within 20 minutes.
Autonomous Driving and High-Tech Interiors
The GV90 will be Genesis’ first vehicle to offer Level 3 autonomous driving, equipped with advanced sensors such as LiDAR, high-performance cameras, and radars. Inside, the vehicle features an augmented reality head-up display (AR-HUD) and a large infotainment screen exceeding 14 inches, providing drivers with essential information and entertainment options.
Passengers will also enjoy premium amenities such as a rear seat entertainment system, a top-tier 3D sound system, and active noise cancellation technology.
Launch Timeline and Pricing
Mass production of the GV90 is scheduled to begin in the first quarter of 2026, with the official release in Korea expected in the second quarter of the same year. The GV90’s pricing is projected to start at the lower end of 100 million won and could reach up to 200 million won, depending on the configuration and selected features.
Conclusion
The Genesis GV90 represents a significant leap forward in the luxury electric SUV market, combining advanced automotive technology with cutting-edge health care solutions like Gentherm’s Puls.A. As Genesis continues to push the boundaries of innovation, the GV90 stands out as a symbol of luxury, performance, and passenger well-being.
For those eager to experience the pinnacle of automotive technology and luxury, the Genesis GV90 promises to deliver an unparalleled driving experience when it hits the market in 2026.
