The Halo Gap: Strategic Mastery or Missed Opportunity for Hyundai and Genesis?
The shifting dynamics of the global automotive landscape are challenging traditional notions of how a brand establishes its authority. While legacy European marques face unprecedented transitions, aggressive new players

Genesis needs to do more to make Magma a standout performance sub brand. The GV60 Magma is ridiculously overpriced and essentially just an Ioniq 5N or EV6 GT in a slightly different package. Why not reserve the most high output for the most expensive model? Could they not fiddle…