In a way to plump up the sales of its Aslan premium FWD sedan, Hyundai Motor Group announced that it would cut the price of the vehicle by 2.3 percent.
The world’s fifth-largest carmaker said the Hyundai Aslan 3.0 model ― which sells for 39.9 million won ($36,800) ― would be redivided into Modern Basic and Modern Special trims.
Modern Basic models will be priced at 38.9 million won ($35,780), but feature lower-spec front passenger seats and fuddle lamps.
But in order to attract luxury-seekers, Hyundai decided to add several prestige factors ― Advanced Smart Control and a Michelin Tire option ― to the Modern Special trim.
Hyundai said it would cut 1 million won off the price of the Aslan for all those who already own a Hyundai vehicle.
Hyundai expected to sell 22,000 Aslans by the end of the year. But has sold just 3,995 as of April.
Hyundai Aslan
Comments
4 commentsI still think they should have brought this over as the Sonata.
It was Big mistake the Hyundai Made the Aslan. It's enough for Korean costomers with Grandeur(Azera) and Genesis. Aslan doesn't have a Sales point.
I wasn't aware it was larger than the Azera. The Azera itself is a failed name plate in North America. They've already stopped selling it in Canada. Considering this car looks like an expensive Sonata, especially inside, what I meant was drop the Azera all together and bring this as the new Sonata pushing it upscale versus competitors.
Hyundai seems to be stumbling a bit lately. First with the 2015 Sonata, Veloster and now the Aslan. The one good news is the Elantra, it is the new king of sales in the U.S. over the generified Sonata. Who would have guessed!